How To Mix Mobile and Social Media for Effective Referral Marketing

Referral marketing — the practice of promoting products or services to new customers by word of mouth -- is a natural fit with social media. In order to effectively participate in a referral relationship you must help the person referring you by being both visible and credible. By using mobile smartphones and tablets you can bring your reputation, contacts, and the reputation of others with you. Finally, mobile technology helps you to accelerate the follow up process for referral related action items — in the moment instead of back at the desktop.

In this webinar Jim and Carol will discuss how they use social media and mobile technology to improve the systematic process of referral marketing. The discussion will cover the following:

• Show and tell, don’t web and wait
• Options for sharing a digital portfolio with the option to revoke access
• Five ideas for facilitating loose partnerships
• Lesson on how digital natives use a conference as a social media opportunity to connect with others
• Six mobile habits that will keep you out of your office
• Decision tree for choosing a tablet and a smartphone
• Three reasons you can (and should) leave your laptop behind
• Meaningful recommendations are the best way to receive giver’s gain
• One innovative strategy to WOW your referral partners and prospects (Hint: It involves a finger instead of a mouse)

Jim Hogan, co-author of Improv to Improve Your Business; Using the Principles of Improvisation to Foster Communication, Creativity and Innovation, is a coach, trainer, author and public speaker for the Referral Institute of Atlanta. His seventeen years in the mortgage business, has given him a unique perspective that helps his clients recognize how simple it is to grow revenues through a predictable flow of high-trust, high-value referrals using proven methods. He helps business people build strategic referral marketing plans and teaches them the tactical skills to successfully implement those plan. His clients quickly come to understand that referral marketing success goes beyond attending networking event after networking event, handing out business cards and delivering their uninteresting elevator speech.

Carol Shepherd is an entrepreneur focused on building mobile applications that inform, guide, and integrate. She actively researches emerging trends and technologies related to mobile technology and the sales process. A former student of the Referral Institute of Atlanta, she regularly receives referrals (giver’s gain) as a result of the Digital Native Workshops for Business that she offers to her referral partners. Bringing along her twenty years of IT experience ß— software design, development, and teaching — and a computer science degree focused on artificial intelligence she recently completed a master’s degree focused on technical communication, information design, and multimedia.

TAG member discount code: R2VG6794