$78
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10堂課s
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150上課人數上限
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10總報名學員人數
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English音頻語言
說明
討論
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Ever feel like you are doing all the right things to market your writing, but it’s not coming together? This course will show you how to develop an integrated approach to your book promotions instead of managing each activity as an individual’s task.
For example, do you invite your Facebook fans to your book signings? Do you ask everyone at book signings to join your mailing list? Do you have welcome emails sent to all new followers? Have you ask your Twitter followers to post reviews about your books? These areas are sometimes neglected in a marketing campaign, and we’re here to help you leverage these important moves for your book marketing campaign!
The key to a successful marketing campaign is being able to leverage your actions and the action of others to drive awareness of your message, help others, and increase overall book sales. In this program, our primary goal is to teach you how to integrate and build a community of followers that not only buy your books but also promote it to their friends and family. Since your book or cookbook is a tool for driving change and transformation, by focusing on developing a support system around your community, you will be able to create a long-lasting relationship with your followers. We will encourage you to think strategic and long term when developing your plans, while also taking a targeted approach when taking action.
Topics Include:
Identifying Goals & Setting A Strategy
Managing A Book Launch Plan
Integrating Tools ( Blog, Social Media and Email Marketing)
Generating Buzz and Conversation
Building A Community Around Your Books or Message
Getting The Most Out Of Promotions & Giveaways
How It Works: Each week, participants will receive a list of learning goals and testing strategies. During the week, you will be provided with training videos, homework assignments, and opportunities for feedback. While you can complete each training module at your own pace, this course is designed to be completed in 30 days.
ALL SESSIONS ARE RECORDED - AVAILABLE TO REVIEW AT ANY TIME
For example, do you invite your Facebook fans to your book signings? Do you ask everyone at book signings to join your mailing list? Do you have welcome emails sent to all new followers? Have you ask your Twitter followers to post reviews about your books? These areas are sometimes neglected in a marketing campaign, and we’re here to help you leverage these important moves for your book marketing campaign!
The key to a successful marketing campaign is being able to leverage your actions and the action of others to drive awareness of your message, help others, and increase overall book sales. In this program, our primary goal is to teach you how to integrate and build a community of followers that not only buy your books but also promote it to their friends and family. Since your book or cookbook is a tool for driving change and transformation, by focusing on developing a support system around your community, you will be able to create a long-lasting relationship with your followers. We will encourage you to think strategic and long term when developing your plans, while also taking a targeted approach when taking action.
Topics Include:
Identifying Goals & Setting A Strategy
Managing A Book Launch Plan
Integrating Tools ( Blog, Social Media and Email Marketing)
Generating Buzz and Conversation
Building A Community Around Your Books or Message
Getting The Most Out Of Promotions & Giveaways
How It Works: Each week, participants will receive a list of learning goals and testing strategies. During the week, you will be provided with training videos, homework assignments, and opportunities for feedback. While you can complete each training module at your own pace, this course is designed to be completed in 30 days.
ALL SESSIONS ARE RECORDED - AVAILABLE TO REVIEW AT ANY TIME
附加信息
ALL SESSIONS ARE RECORDED - AVAILABLE TO REVIEW AT ANY TIME
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關於 Stephanie Redcross

Stephanie Redcross
Stephanie Redcross is the founder and managing director of Vegan Mainstream – a San Diego-based marketing company that strives to bring mindful companies and services into the mainstream. Having observed her parents’ entrepreneurial spirits and...
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