Drive Buyer Intimacy and Deliver More Revenue

Remember TAG Members can join the webinar for free with the discount code!

Know your buyers and their true needs? If so, this gives you the upper hand in moving individuals though your sales cycle and ultimately converting them from prospect to customer. Join Micky Long, Arketi Group vice president and practice director of marketing automation, as he presents the five ways implementing a marketing automation solution can help you build better intimacy with prospects. Those attending the webinar will benefit from learning best practices to:
• Distinguish what prospects say vs. what they do
• Identify prospects most likely to buy now
• Measure to ensure you’re moving closer to key prospects
• Use marketing automation tools to make sense out of Big Data
• Make your marketing automation platform more than an email engine

TAG Member Discount Code: PG99QSMH

Speaker: Micky Long

Micky Long draws on more than 25 years of BtoB technology marketing, public relations and analyst experience. Long is a vice president and practice director, lead nurturing at Arketi Group, a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi’s core belief is marketing generates revenue. For more information, visit www.arketi.com or email Long at [email protected].