Aligning Your Business to the Buyer Journey

How well do you know your customer? How well have you defined their journey and aligned your business processes to optimize your customer interactions? Many businesses define a path they want their customers to follow without intimately understanding their customers’ desired journeys. The result is that organizations are misaligned to how customers want to interact. Misalignment means lost sales, overlooked prospects and lagging customer retention. Especially in today’s world of social media, businesses need to take a fresh look at how they interact with customers.

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